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Our Story

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Discover Keller Williams First Atlanta

Who We Are

Keller Williams Atlanta Perimeter is first and foremost a training and development company. No matter where an agent is in their real estate business journey, we have experience, knowledge, and connections to propel them to their next level of success. When you pair that with our culture, technology, and support systems, it is easy to see why we have so many agents who have been here for years and years.

Our Mission
Provide our agents with the training, coaching, resources, and support they need to achieve their goals and dreams while serving their clients at the highest level.
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Our Vision
Consistently change the lives of others for the better through training, coaching, inspiring, caring, and giving. Our impact reaches far beyond our agents and includes their clients, their families, our business partners, and the communities we serve.
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Our Culture

Opportunities For All
At Keller Williams Atlanta Perimeter, we celebrate our differences. We believe that each of us has the right to be our authentic self and pursue the opportunities we have always believed were possible. We are proud to have built an environment where everyone belongs and anyone can thrive.

That same attitude extends to the communities we serve. The dream of homeownership should belong to everyone. We believe that it is our privilege and responsibility to make those dreams come true.
Your Voice Matters
Keller Williams is unique in many ways including our tireless commitment to identifying and meeting the needs of our agents — every single day. We accomplish this in part through our Associate Leadership Council (ALC), which is comprised of a group of agents whose production puts them in our top 20% of agents.

The ALC members meet monthly with the office leadership to review our financials, discuss any big decisions being considered, and offer their feedback and suggestions that would benefit our agents. Each member also leads a committee that focuses on a specific aspect of our business, such as Vendors, Technology, or Luxury. This forward-thinking model gives our agents a voice in the direction and profitability of our company.
Big Purpose,
Bigger Impact
The ingenuity and entrepreneurial spirit of Keller Williams expands beyond our businesses in incredible ways. We seek to engage, enrich, and improve the communities in which we live, work, and serve.

In our Keller Williams Atlanta Perimeter office, we actively practice the mantra of Give Where You Live. Throughout the year, our office and agents support a variety of local charities and schools. Some of the worthy causes we have supported include Camp Grace, The Boys and Girls Club, the food pantry at Solidarity Sandy Springs, Dunwoo Nature Center and many others.
Together,
We Can Do More
We are a company that believes in unlimited thinking, boundless potential, and that there is enough opportunity out there that everyone can thrive.
Here you will find already successful agents happily sharing their best strategies, tactics, tools, and ideas because they know your success doesn’t diminish their own. We coach each other up, cheer each other on and celebrate your milestones with you.

Our Story


Since day one, we have known that if we made the success of our agents the priority, then we would also succeed.

With that simple premise guiding us, we have remained committed to providing our agents with the best training, technology, tools, leadership and support. Now, over 20 years later, our success and the success of our agents are a testament to how well we have delivered on that strategy.

Today, as we always have, we stretch to see beyond the horizon and the opportunities that tomorrow’s market will bring so we can begin preparing our agents now. Whether those opportunities come from the tried and true tactics like cultivating the relationship within your sphere of influence or the next big tech change like AI, our agents will be ready.
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Home to Atlanta’s best-trained agents!
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September 2001
The KW Atlanta Perimeter charter is approved and our Market Center launches with twelve Agents. Seven of those agents are still here today!
February 2007
While KW Atlanta Perimeter already had a strong presence locally, Keller Williams launched the KW Luxury division nationwide. KW continues to be a force in the luxury market ranking #1 in luxury sales in Metro Atlanta.
April 2009
Keller Williams Commercial division launches nationally and the following year KW Atlanta Perimeter is recognized as KW’s top Commercial office.
March 2014
Our KW Atlanta Perimeter reaches 200 agents.
February 2019
Keller Williams introduces KW Command, our proprietary, award-winning business management tech platform. KW Command was built with continual input from our agents on what they wanted and needed. Our tech department continues to add features and improve the platform to keep us on the cutting edge, such as the integration of AI we have now.
Today
Keller Williams Atlanta Perimeter remains dedicated to the growth of our agents, the growth of our Market Center, and serving our local community.

Our Story


Relationships, built by passionate people through mutual trust, have been the cornerstone of our business from day one.

What first grew out of a conversation between family, friends, and colleagues in 1999 continues to grow under the innovative leadership of The Rawls Group.

As the flagship Keller Williams market center for the region and founding office of The Rawls Group, First Atlanta continues to lay a foundation of excellence for future generations of agents and leaders alike.

We are honored to bring over two decades of industry leadership, unprecedented experience, and firsthand, community expertise to every First Atlanta partnership.
October 1999
The Rawls Group forms and launches Keller Williams First Atlanta with 27 agents
December 1999
We expand to our current office space in Glenridge Point
December 2009
First Market Center to Launch BOLD
December 2015
We reach $1 billion in annual closed volume for the first time
Today
We celebrate 25 years of serving agents, clients, and communities.
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Serving agents & reimagining real esate.
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